Advertising Trends to Watch in 2024 Report
> Reduce order processing times
> Improve inventory management accuracy
> Enhance dynamic content management on the homepage
> Simplify product listing updates
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Founded in 2019, Focal is a business management software and services company looking to help micro, small, and medium-sized eCommerce businesses.
Focal Software was built by a multi-channel online seller frustrated by the number of software needed and the cost of each software just to manage his eCommerce business. It was simple, he thought. He simply needed one software that will help him with his financials as well as track inventory that wouldn’t require eating into his already small profits.
This frustration turned into creative ideas on how he can help others like himself by developing a tool that can do what he thought was very simple and basic. Accounting, inventory, and create listings on the fly. However, other ideas kept coming and these ideas turned into an obsession.
So, we did a survey with other online sellers on their frustrations with their current software and the features they would like to see with their software. It turns out, there were plenty of other people with similar issues.
This is where we take pride in saying that Focal was truly built by online sellers. We took our frustrations and channeled it all into building what is now Focal. We love our product and we know you will, too.
We are an eCommerce management solution company providing eCommerce businesses simple & efficient tools and services to help them grow their business online. To buy & sell online is a hectic process. We have a team of industry professionals working day & night to make sure that our clients have the most smooth experience while integrating Focal into their eCommerce business.
The services we offer include; bookkeeping, tax filing, full-management/account management solution, and more. Through our efficient and customer-centric approach, we intend to change the way eCommerce business is conducted.
To help brands in the eCommerce industry be successful.
Quality. We look to provide products and services that are best-in-class, anything less is unacceptable.
Promise to Customers. We look to create a great customer experience and this begins with staying true to the words we speak and the bonds we make.
Learning. No one has all the answers and our industry is young. We are always looking to learn and improve.
The point solution problem is what happens when growing multi-channel eCommerce brands stack specialized tools to solve individual operational challenges—inventory management, channel accounting, shipping, reconciliation—without any single platform connecting them
The Legacy Tax is the total hidden operational cost that multi-channel eCommerce brands pay when they lack real-time financial intelligence across their operations. It includes implementation and maintenance overhead, manual
Rip-and-replace is the traditional approach to eCommerce technology consolidation: decommission your existing tools, migrate all data into a single monolithic system (typically an ERP like NetSuite, SAP Business One, or
Real-time financial visibility in eCommerce is the ability to see accurate, current revenue, cost of goods sold (COGS), margins, and cash position across all sales channels as transactions occur—without waiting
eCommerce reconciliation is the process of matching sales transactions from platforms like Shopify, Amazon, and wholesale channels with payment processor data, bank deposits, and internal accounting records. For single-channel brands,
If you manufacture, assemble, or bundle products, your Bill of Materials (BOM) isn’t just an operational document—it’s the backbone of accurate financials. When BOMs aren’t tied into your accounting system
If you sell on eCommerce marketplaces like Amazon, Walmart, or Shopify, your accounting can get messy fast. Payouts don’t match order totals. Fees are buried in statements. Returns show up
Many eCommerce businesses obsess over top-line revenue but ignore the number that truly determines their success: Cost of Goods Sold (COGS). COGS is more than a line item on your
Revenue is exciting—but cash is what keeps your business alive. For eCommerce brands selling on marketplaces like Amazon, Walmart, and others, there’s a painful gap between making a sale and
B2B wholesale presents a significant opportunity for brands to expand their market reach and increase revenue. By understanding the dynamics of wholesale channels, businesses can unlock new customer segments and
The point solution problem is what happens when growing multi-channel eCommerce brands stack specialized tools to solve individual operational challenges—inventory management, channel accounting, shipping, reconciliation—without any single platform connecting them
The Legacy Tax is the total hidden operational cost that multi-channel eCommerce brands pay when they lack real-time financial intelligence across their operations. It includes implementation and maintenance overhead, manual
Rip-and-replace is the traditional approach to eCommerce technology consolidation: decommission your existing tools, migrate all data into a single monolithic system (typically an ERP like NetSuite, SAP Business One, or
Real-time financial visibility in eCommerce is the ability to see accurate, current revenue, cost of goods sold (COGS), margins, and cash position across all sales channels as transactions occur—without waiting
eCommerce reconciliation is the process of matching sales transactions from platforms like Shopify, Amazon, and wholesale channels with payment processor data, bank deposits, and internal accounting records. For single-channel brands,
If you manufacture, assemble, or bundle products, your Bill of Materials (BOM) isn’t just an operational document—it’s the backbone of accurate financials. When BOMs aren’t tied into your accounting system
If you sell on eCommerce marketplaces like Amazon, Walmart, or Shopify, your accounting can get messy fast. Payouts don’t match order totals. Fees are buried in statements. Returns show up
Many eCommerce businesses obsess over top-line revenue but ignore the number that truly determines their success: Cost of Goods Sold (COGS). COGS is more than a line item on your
Revenue is exciting—but cash is what keeps your business alive. For eCommerce brands selling on marketplaces like Amazon, Walmart, and others, there’s a painful gap between making a sale and
B2B wholesale presents a significant opportunity for brands to expand their market reach and increase revenue. By understanding the dynamics of wholesale channels, businesses can unlock new customer segments and
Adarsh has been awesome in resolving the issue and within mins he helped us get started with chat. Highly recommended..
Our e-commerce store has over 5 full-time support agents. With so many channels and social media, it was very difficult for us to track all the conversations. We like a lot what Berry support does. It literally saved us 2-4 hours per day. Highly recommended for stores that support multiple channels.
Amazing app, provide lots of features that would really help clients a lot. Great customer service, fast in respond and very helpful. Thank you so much. Highly recommended app.
This is the app that does what Shopify inbox cannot, pricing model seems based on usage, well designed and great appearance, support is excellent.
So far seems good, the app is simple to understand and supports many integrations. Will give a more detailed review after testing few days.
Great app and great customer service. Mobile access coming soon as well. Very happy with this software so far.
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