E-commerce is a huge industry and the inflow of people both as business owners and consumers have increased exponentially. With this industry growth, three different categories of e-commerce available to cater to different types of audiences have emerged and being aware of them is very important for both the consumers and online business owners to be able to take the right path to reach their potential buyers and for consumers to get the right product from the right place.
In this article, we will be discussing the three types of e-commerce business models and how they operate.
1. BUSINESS TO BUSINESS (B2B)
As the name suggests, business to business e-commerce is the exchange of goods, information, or anything between two businesses. The best example would be a transaction between a wholesale company and a retailer company who exchange items, and no end consumer is involved in the entire process.
2. BUSINESS TO CONSUMER (B2C)
Business to consumer, also known as B2C, is the most common type of e-commerce in which the transaction occurs between a business and the consumer. The biggest e-commerce sites also belong to this category, such as Amazon, eBay, and more.
3. CONSUMER TO CONSUMER (C2C)
In consumer e-commerce, good info, etc. is exchanged between two consumers who find it suitable to finalize a deal according to the requirements. In C2C e-commerce, one consumer puts a product for sale while other consumers purchase that product. For example, Facebook marketplace.
These three types of e-commerce businesses are the most common and basic types of online companies that occur, and each serves a different purpose. So, it is highly important to understand the vision behind each type of e-commerce business and which type can serve your purpose. All these types of online companies have different requirements and cater to different sets of audiences
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