Case Studies

Wilenberg, LLC

Focal revitalized Wilenberg LLC’s brand by streamlining operations and optimizing advertising strategies, achieving greater profitability and setting the stage for long-term growth.

OBJECTIVES

  • Increase profitability and reduce high ACOS
  • Improve operational efficiency and reduce unnecessary expenses
  • Enhance communication and visibility for better strategic alignment
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SOLUTIONS

  • Introduced monthly review calls for consistent client engagement and account transparency
  • Optimized advertising campaigns to eliminate wasteful spending and focus on high-performing strategies
  • Moved inventory from the costly warehouse to Amazon FBA, cutting $5,000/month in expenses
  • Integrated project management software to ensure clear accountability between client and agency
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AT A GLANCE

CHALLENGES

  • Extremely high advertising cost of sales (ACOS) at ~600%
  • High operational costs due to a $5,000/month warehouse fee
  • Lack of monthly review calls leading to poor account visibility
  • Ineffective campaign management and strategy by the previous agency

BENEFITS

  • Significant cost savings by moving inventory to Amazon FBA, eliminating the $5,000/month warehouse fee
  • Improved visibility and control through regular monthly review calls
  • Optimized advertising campaigns leading to higher sales and reduced ACOS
  • Enhanced accountability and transparency with the use of project management software
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RESULTS

Operational and Cost Efficiency

  • $5,000/month saved by transitioning inventory to Amazon FBA
  • Reduction in ACOS from ~600% to a more manageable level
  • Increased sales due to better campaign targeting and optimization

BENEFITS

Improved Account Visibility

Monthly review calls and consistent communication provided transparency and deeper insights into account performance.

Cost Savings

Moving inventory to Amazon FBA saved $5,000/month in warehouse fees, significantly improving profitability.

Optimized Campaigns

Revamped advertising strategies resulted in better-managed campaigns, reduced ACOS, and higher sales.

Increase Accountability

Improved ability to manage new arrivals, featured products, and promotional content on the homepage, keeping the site fresh and engaging.

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TESTIMONIAL

“Focal has transformed our business by providing the insights and strategic oversight we were missing. The switch to Amazon FBA and the consistent monthly calls have given us clear visibility into our progress and better profitability. We are excited for the future with Focal’s continued support and innovative approach.”

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