Naturalzing& Vital Purple

Naturalzing and their new line, Vital Purple, are rapidly growing eCommerce brands specializing in health and superfood products. As their operations expanded across Amazon, Shopify, and Walmart, they faced mounting complexity and inefficiencies from using disconnected tools like Zoho Books, Sell Envo, and Excel spreadsheets. Manual processes and a lack of unified reporting were slowing them down just as their business was poised for significant growth.

The Challenge

Managing multiple brands and channels with siloed software and manual spreadsheets
Difficulty tracking inventory, production, and costs across D2C and wholesale
Inefficient workflows and lack of real-time, consolidated reporting
Preparing for more product launches and expanded marketplace presence

The Solution

After evaluating several options, Naturalzing selected Focal Software as their exclusive operations platform. Focal’s all-in-one eCommerce solution stood out for its:

Real-time, multi-channel inventory management
Consolidated accounting and financial reporting
Automated purchase order and invoice matching
Support for both D2C and wholesale operations
Customization capabilities and responsive, expert support

The Results

Focal Software won both brands’ business to power their next phase of growth. With Focal Software, Naturalzing & Vital Purple are now able to:

Replace multiple disparate tools with a single, unified platform
Automate manual processes and improve operational efficiency
Gain actionable insights and real-time visibility across all sales channels
Confidently launch new SKUs and expand to new marketplaces
Benefit from responsive support and customized development as their needs evolve

Why Focal Won

Naturalzing chose Focal Software for our ability to deliver a feature-rich, customizable solution with the agility and partnership approach that larger competitors couldn’t offer. Our team’s willingness to prioritize their roadmap needs and provide fast, attentive support was critical in earning their trust and commitment.

Customer Quote

“Getting it more consolidated is a big win. I like the idea of having everything in one software… This portion of it seems like it would make us a bit more organized, so we’re very excited about this.”

Phil McCauley, Owner, Naturalzing & Vital Purple

Next Steps

Ready to see how Focal can modernize your eCommerce operations and help you break free from QuickBooks? Contact us today

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