Advertising Trends to Watch in 2024 Report
> Reduce order processing times
> Improve inventory management accuracy
> Enhance dynamic content management on the homepage
> Simplify product listing updates
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Founded in 2019, Focal is a business management software and services company looking to help micro, small, and medium-sized eCommerce businesses.
Focal Software was built by a multi-channel online seller frustrated by the number of software needed and the cost of each software just to manage his eCommerce business. It was simple, he thought. He simply needed one software that will help him with his financials as well as track inventory that wouldn’t require eating into his already small profits.
This frustration turned into creative ideas on how he can help others like himself by developing a tool that can do what he thought was very simple and basic. Accounting, inventory, and create listings on the fly. However, other ideas kept coming and these ideas turned into an obsession.
So, we did a survey with other online sellers on their frustrations with their current software and the features they would like to see with their software. It turns out, there were plenty of other people with similar issues.
This is where we take pride in saying that Focal was truly built by online sellers. We took our frustrations and channeled it all into building what is now Focal. We love our product and we know you will, too.
We are an eCommerce management solution company providing eCommerce businesses simple & efficient tools and services to help them grow their business online. To buy & sell online is a hectic process. We have a team of industry professionals working day & night to make sure that our clients have the most smooth experience while integrating Focal into their eCommerce business.
The services we offer include; bookkeeping, tax filing, full-management/account management solution, and more. Through our efficient and customer-centric approach, we intend to change the way eCommerce business is conducted.
To help brands in the eCommerce industry be successful.
Quality. We look to provide products and services that are best-in-class, anything less is unacceptable.
Promise to Customers. We look to create a great customer experience and this begins with staying true to the words we speak and the bonds we make.
Learning. No one has all the answers and our industry is young. We are always looking to learn and improve.
Multi-channel ecommerce financials are wrong for a structural reason: each sales channel generates its own financial data — fees, returns, settlements, chargebacks — and none of those systems share it
Multi-channel commerce was supposed to simplify growth. More channels, more revenue, more distribution. What it actually created — for brands without the right infrastructure — is a compounding financial visibility
Structural Blindness The state in which a multi-channel brand’s financial systems cannot accurately reflect its operational reality — because sales channels, fulfillment platforms, and accounting tools don’t share data automatically.
Financial Latency The gap between when a financial event occurs in your operations — an order ships, a fee posts, a return processes — and when that event appears accurately
Margin leakage in multi-channel ecommerce — where operational costs never make it into the financial picture correctly — is caused by disconnected data between channels, fulfillment systems, and accounting tools.
82% of small business failures are attributed to cash flow problems. The standard prescription: manage cash better, tighten budgets, collect faster. That’s the wrong diagnosis. Most brands that fail on
For multi-channel eCommerce brands doing $2–50M in revenue across three or more sales channels, the best QuickBooks alternative is not a traditional ERP. It’s an operational layer that connects to
For multi-channel eCommerce brands doing $2–50M in revenue, NetSuite is architected for the wrong problem. NetSuite is designed for manufacturing and distribution — rip-and-replace implementation, batch syncing, and generalist ERP
Real-time financial visibility across multiple sales channels requires three things: (1) an operational layer that connects to each channel’s native API, (2) automatic attribution of every fee, return, and fulfillment
Month-end close for multi-channel eCommerce brands can be reduced from a 3–5 day reconciliation fire drill to a same-day confirmation by replacing manual CSV-and-Excel reconciliation with an operational layer that
Multi-channel ecommerce financials are wrong for a structural reason: each sales channel generates its own financial data — fees, returns, settlements, chargebacks — and none of those systems share it
Multi-channel commerce was supposed to simplify growth. More channels, more revenue, more distribution. What it actually created — for brands without the right infrastructure — is a compounding financial visibility
Structural Blindness The state in which a multi-channel brand’s financial systems cannot accurately reflect its operational reality — because sales channels, fulfillment platforms, and accounting tools don’t share data automatically.
Financial Latency The gap between when a financial event occurs in your operations — an order ships, a fee posts, a return processes — and when that event appears accurately
Margin leakage in multi-channel ecommerce — where operational costs never make it into the financial picture correctly — is caused by disconnected data between channels, fulfillment systems, and accounting tools.
82% of small business failures are attributed to cash flow problems. The standard prescription: manage cash better, tighten budgets, collect faster. That’s the wrong diagnosis. Most brands that fail on
For multi-channel eCommerce brands doing $2–50M in revenue across three or more sales channels, the best QuickBooks alternative is not a traditional ERP. It’s an operational layer that connects to
For multi-channel eCommerce brands doing $2–50M in revenue, NetSuite is architected for the wrong problem. NetSuite is designed for manufacturing and distribution — rip-and-replace implementation, batch syncing, and generalist ERP
Real-time financial visibility across multiple sales channels requires three things: (1) an operational layer that connects to each channel’s native API, (2) automatic attribution of every fee, return, and fulfillment
Month-end close for multi-channel eCommerce brands can be reduced from a 3–5 day reconciliation fire drill to a same-day confirmation by replacing manual CSV-and-Excel reconciliation with an operational layer that
Adarsh has been awesome in resolving the issue and within mins he helped us get started with chat. Highly recommended..
Our e-commerce store has over 5 full-time support agents. With so many channels and social media, it was very difficult for us to track all the conversations. We like a lot what Berry support does. It literally saved us 2-4 hours per day. Highly recommended for stores that support multiple channels.
Amazing app, provide lots of features that would really help clients a lot. Great customer service, fast in respond and very helpful. Thank you so much. Highly recommended app.
This is the app that does what Shopify inbox cannot, pricing model seems based on usage, well designed and great appearance, support is excellent.
So far seems good, the app is simple to understand and supports many integrations. Will give a more detailed review after testing few days.
Great app and great customer service. Mobile access coming soon as well. Very happy with this software so far.
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