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> Reduce order processing times
> Improve inventory management accuracy
> Enhance dynamic content management on the homepage
> Simplify product listing updates
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Rick Hopper is a serial entrepreneur and eCommerce innovator, best known as the founder of ReadeREST and a successful Shark Tank participant. Over the years, Rick and his operations team have managed several fast-growing brands, including ReadeREST and Wicked Good, selling across Amazon, Shopify, Walmart, and more. Despite this success, Rick’s team faced a recurring operational challenge: no platform could truly unify their accounting, inventory, and eCommerce data—especially when it came to handling light manufacturing and complex inventory.
Like many modern eCommerce businesses, Rick’s companies depended on QuickBooks for years.
However, the limitations of QuickBooks—especially when paired with third-party inventory tools—
meant the team was forced to rely on spreadsheets, manual workarounds, and constant reconciliation
headaches. Previous attempts to implement solutions like SOS Inventory, Fishbowl, and others had
failed to deliver the needed flexibility, reporting, and deep eCommerce integrations.
Rick’s team needed:
Rick connected with Focal Software in mid-2025. After in-depth demos and collaborative discussions,
Focal’s team worked closely with Rick and his team along with their CPAs to map requirements, fasttrack critical features, and ensure a smooth migration. Focal offered a transparent roadmap and
delivered.
“With Focal, we finally have a platform made for eCommerce. Their team listened to our needs, moved quickly on key features, and made the transition surprisingly smooth. Now, instead of
managing spreadsheets and multiple disconnected systems, we have one place to handle everything —from inventory to accounting. It’s a game changer for our business.”
Ready to see how Focal can modernize your eCommerce operations and help you break free from QuickBooks? Contact us today
Focal is an eCommerce management solution with multiple features to make your eCommerce tasks easy
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