Most multi-channel brands can tell you how much revenue each sales channel generates. What they usually can’t tell you is how much profit each one actually makes. The reason isn’t that the numbers don’t exist. It’s that the costs behind each sale are spread across different systems that don’t automatically work together. Marketplace fees, fulfillment… Continue reading How to See True Profit Margin by Channel in Real Time
How to See True Profit Margin by Channel in Real Time