Incubation Go-To-Market Guide
Congratulations on becoming an approved Walmart Marketplace Solution Provider and welcome to the Incubation Program!
I’m Emily Sellers, Manager of Business Development & Incubation for Channel Partnerships. For the first 90 days post launch, I will be your dedicated point of contact and I’m here to support you every step of the way.
Getting started
The following slide contains immediate
action items for you to complete now that
you are an integrated Solution Provider.
1
Create a landing page
Create a landing page dedicated to Walmart Marketplace to drive organic traffic.
Resources:
Examples of landing pages:
Please note: In your landing page,
please do not mention competitors,
make promises or include claims
that can’t be substantiated.
2
Marketing intake form
Complete this intake form to be
added to our website as an
approved Solution Provider.
Please note:
- For Core Services: Enter four words maximum per bullet
- The landing page banner cannot include text-even if it’s the company logo
- For URL: Enter the landing page URL created in step 1. Please do not link to your company’s general website.
Our Legal & Global Comms teams
will take two weeks to review your
submitted content.
3
Post-Launch Survey
Your feedback on your onboarding
experience is greatly appreciated!
Please take 2-mintues to complete
our post-launch survey.
Scan for
intake form
New program and product announcements
We recommend announcing across a minimum of three channels to announce your new or updated program or product launch on Walmart Marketplace.
- In-app message or banner
- Social media
- Blog
- Newsletter
- PR announcement
- Push notification or SMS campaigns
Our fastest growing solution providers saw the greatest success when they published announcements across multiple channels, with in-app messaging being our most efficient traffic driver.
Our team has put together a Solution Provider Package for you to use. You’ll receive it as an attachment in our “welcome” email to you. Please make sure to include your custom seller referral link which allows us to track your seller referrals:
https://seller.walmart.com/signup?q=&origin=solution_provider&src=0018Y00003HXgKj
Please send all drafts of your press release to emily.sellers@walmart.com with:
- Launch date for press release
- Publication
- Final link to press release once launched
Upcoming events
Mark your calendars: exciting events ahead!
Walmart Marketplace Event Calendar
We are committed to ensuring a One Walmart approach at each show, working in close partnership with teams including WFS, WMC, International, Walmart Business, LocalFinds, Seller Acquisition, Category and more with the goal to drive seller education, credibility and brand awareness.
We would love to see you at one of these events. Please let me know if you will be exhibiting or attending any of these events so that we can ensure that our team can stop by and assist with introductions! If you will be attending events outside of those listed, please let us know as we would love to consider attendance at additional industry events.
Not able to attend any of the in-person events this year? Not a problem! We will have webinars throughout the year and details can be found in our monthly newsletter.
CES
January 7 – 10
Las Vegas, NV
Focus: ETS & Electronics
The NAMM Show
January 23 – 25
Las Vegas, NV
Focus: ETS & Music
MAGIC
February 10-12
Las Vegas, NV
Focus: Apparel
PROJECT
February 10 – 12
Las Vegas, NV
Focus: Apparel
KBIS
February 25 – 27
Las Vegas, NV
Focus: Home & Hardlines
The Inspired Home Show
March 2-4
Chicago,IL
Focus: Home & Hardlines
Natural Products Expo West
March 5-7
Anaheim, CA
Focus: FCHW
National Hardware Show
March 18 – 20
Las Vegas, NV
Focus: Hardlines
Shoptalk
March 24 – 27
Las Vegas, NV
Focus: Industry
Prosper
March 25 – 27
Las Vegas, NV
Focus: Industry
Event Activation Calendar
January- March 2025
Resources
As an approved solution provider, you have access to the following collateral to inform and educate your seller base about Walmart Marketplace.
Partner Support for Sellers – For guidance on common support issues
Marketplace Learn – A one-stop shop to learn about all things Walmart Marketplace
Walmart Fulfillment Services – Learn about our cost-effective fulfillment solution
Walmart Connect – Accelerate your growth by advertising with Walmart Connect
FAQs – Have a question? Check out Marketplace Learn for answers to commonly asked questions.
Walmart Marketplace Blog – See our latest stories, tips and tools for sellers
Technical Support – Support cases can be submitted to the following emails: